BRAND EXPERIENCES
As part of my role, I led the Product experience production Strategy and team coordination between Studio’s, Marketing, Product Design & Motion Design, Programming and Content Operations to develop the Brand experience that leveraged the framework of the product while also accentuating the Brand IP across Disney, Pixar, Marvel, StarWars & NatGeo.
DISNEY
PIXAR
MARVEL
STAR WARS
NAT GEO
BRAND TAKEOVERS
WANDAVISION
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THE OBJECTIVE of the product experience was to leverage the technical capabilities on the product home page and then lead audiences into the Marvel brand page through seamless timing and narrative experience.
MY ROLE - Representing Product Design & Experience, I led, strategy and produced the Disney+ product experience from a narrative and storytelling lens as well as technical perspective while collaborating and aligning with Disney Studio Marketing and Marvel Studios for the creative expression of the content, in addition to the Disney+ Content Programming, Global Content Operations and Disney+ Marketing teams on timing, delivery and promotion.
BLACK WIDOW
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MY ROLE - Representing Product Design & Experience, I led, strategy and produced the Disney+ product experience from a narrative and storytelling lens as well as technical perspective while collaborating and aligning with Disney Studio Marketing and Marvel Studio’s for the creative expression of the content, in addition to the Disney+ Content Programming, Global Content Operations and Disney+ Marketing teams on timing, delivery and promotion.
MAY THE 4TH BE WITH YOU
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THE OBJECTIVE of this particular May the 4th Campaign was a first of its kind project in which we worked with the creative group, Poster Posse to create fan art for the product experience. The artists selected were to be from all different career levels as well as a representative of a diverse and inclusive spectrum of creators.
MY ROLE - Representing Product Design & Experience, I led, strategy and produced the Disney+ product experience from a narrative and storytelling lens as well as technical perspective while collaborating and aligning with Disney Studio Marketing and Lucasfilm for the creative expression of the content, in addition to the Disney+ Content Programming, Global Content Operations and Disney+ Marketing teams on timing, delivery and promotion.